BIG DATA:Marketing Music & How to turn consumer intel into sales @ SAE Institute Atlanta, Atlanta [16 May]

BIG DATA:Marketing Music & How to turn consumer intel into sales

18:30 - 22:00

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SAE Institute Atlanta
215 Peachtree St NE, Ste 300, Atlanta, Georgia 30303
Today we know more about our fans than ever before but how do we manage the ocean of data now at our fingertips? What does it tell us about our customer and how can we use it to build a following, sell more tickets, maximize revenue and the fan experience?
Our panel of experts will discuss the opportunities available at this special program and how to convert data into fans and sales, with special emphasis on the live sector.
Creating meaningful fan engagement
Using data to identify best venues, cities and build an audience
How to convert engagement into sales
Data you can use to make better marketing and investment decisions
Putting all together
Case studies: who’s doing it right
Nick Sardis, Founder, Retro Live
Sean Mcpherson, Personal Artist Manager. Talent Booker Smith’s Olde Bar, NARIP Atlanta Co-executive Director
Brei Jones, NARIP Atlanta Co-Executive Director, Panel Moderator
Nick Sardis
Retro Live
Nick is a 16-year veteran of the music industry, celebrating 10 years as president of Retro Live ( which specializes in creative conceptualization for artists, tours, and venues. Retro Live began as a promoter of live shows, and since 2016 now offers logistical solutions including tour creative, Web development, talent buying, marketing and general consultation. Nick consults Madison Entertainment (Nashville), the town of Avon (Avon, CO), the city of Akron (Akron, OH), Smith’s Olde Bar (Atlanta,GA) and others. Retro Live has just rolled out its first Web product – FanBrain – a CMS platform that gives industry pros the tools to build their Web brand. Visit for details. Nick specializes in building artist brands and how to convert social presence into fans who show up to shows and buy music.
Sean Mcpherson
Personal Artist Manager, Talent Booker Smith’s Olde Bar, NARIP Atlanta Co-Executive Director
Sean Mcpherson is a record producer, artist manager, concert promoter and talent buyer from Atlanta, GA. He started in the music business in 1998 when he landed an internship at Chicago Trax Recording Studios owned by Reid Hyams and Al Jorgensen of Ministry. After graduating from the conservatory of recording arts and sciences he assistant engineered in NYC at Battery studios (Zomba) and Chung King Studios where he worked with such artists as Faith Hill, David Bowie and Sixpence None the Richer. In 2001 he took a job at Parkview Recording with legendary house producer Lenny Fontana where he mixed records for Crystal Waters, Byron Stingley and C&C Music Factory, among others. After that Sean joined a band in Fairfield, CT called Zerochance which brought him to Atlanta. Zerochance signed to Red Carpet Music in 2005 and has shared the Stage with Sheryl Crowe, The Calling, Uncle Cracker, Stroke 9, Cheyenne Kimball, Ashley Simpson and others. In the past 10 years Sean has founded, built, owned and operated East Atlanta Recording and is now talent buyer at Smiths Olde Bar in Atlanta. Sean also manages 3 groups for his company Favorite Son Artist Management and Consulting (The Head, The Judies, and the Blackfoot Gypsies). Several of Sean’s productions have been released by Universal, Brash Records and Slushfund Recordings. He recently co-produced several songs with Jody Stephens from Big Star and Mitch Easter (REM, Pavement, Ben Folds). Sean is also Co-Executive Director of NARIP Atlanta, which he leads together with Brei Jones.
Brei Jones
The Admin Agency, NARIP Atlanta Co-Executive Director
Brei Jones is deeply invested and experienced in helping music creatives achieve success. After obtaining her Bachelor of Science degree in Music Business, she worked at WJHM 102 Jamz Orlando and at WFTV. Realizing her talents were in music publishing, she moved to Atlanta to be part of the vibrant music scene where she assisted the Director of Membership in the Rhythm & Soul Department at ASCAP. She volunteered at the Recording Academy and worked as an event manager, then moved to Compound Entertainment. After obtaining her Master of Science degree in Entertainment Business, she took her valuable experience and formed The Admin Agency, a firm offering administrative support, event planning and music rights administration. She is Co-Executive Director of the Atlanta chapter of the National Association of Record Industry Professionals (, which she leads together with Sean McPherson, helping to connect top industry professionals to NARIP members to foster greater knowledge and opportunity. @breionline
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